Case Studies

From Tradition to Transformation:
How a 100-Year-Old Nonprofit Achieved Triple-Digit Growth with Digital Fundraising

Opportunity:

A faith-based parachurch organization with over a century of history had always relied on traditional fundraising methods, such as direct mail and in-person events. As donor demographics began to shift, the leadership recognized the need to modernize their approach but were unsure how to implement digital strategies. Despite their longstanding success in fundraising, the organization had no formal email marketing strategy and had never received online donations through digital channels before working with us.

Solution:

HSL Digital crafted a comprehensive digital marketing strategy that seamlessly blended with the nonprofit’s rich tradition. The strategy included:

  • A tailored email marketing campaign segmented by donor type, ensuring personalized engagement.

  • A social media and blog strategy to boost visibility and reinforce the organization's mission online.

  • A clear focus on compelling storytelling, designed to emotionally connect with both long-time supporters and new potential donors.

  • Simple, direct calls to action, and a frictionless donation process, making it effortless for supporters to give online.

Every email, social media post, and blog entry shared powerful stories of the nonprofit’s work, driving deeper engagement and encouraging more frequent contributions.

Results:

The campaign exceeded expectations, rapidly bringing this century-old nonprofit into the digital age:

  • 300% growth in online donations in just six months.

  • The organization now engages a new generation of donors, moving away from reliance on physical checks and snail mail donations.

  • A significant increase in new donor acquisition and repeat donations, creating a foundation for sustained growth.

  • The organization is now primed to launch a monthly recurring giving program, transforming one-time donors into lifelong supporters and expanding their mid-level donor base.

Conclusion:

Even the most traditional organizations can experience exponential growth by embracing digital marketing strategies. With the right approach, faith-based organizations can modernize their fundraising efforts, dramatically increase donations, and cultivate long-term donor relationships—laying the groundwork for ongoing financial health and mission success.